I lead enterprise sales teams that open new markets and drive revenue in financial services across APAC.
Scaling revenue,
aligning teams.
Turning strategy
into results.
Built to close.

This is me
Hi, I’m Amanda. I help financial institutions and global technology companies solve the commercial problems underneath revenue stagnation, in acquisition, spend, and retention.
I have been the first commercial hire in a region more than once, brought in to turn early traction into a structured, repeatable revenue engine. I build pipeline, define sales motions, and translate complex products into revenue, especially in markets where stakeholder management and cross-functional alignment are the difference between a deal and a decade-long partnership.
My experience spans fintech, payments, and enterprise SaaS across ANZ, Greater China, and Southeast Asia. The industries differ, but the sales challenges rarely do: credibility, structure, and knowing where decisions are actually made.
GTM Strategy Revenue Architecture
Enterprise Sales Leadership
Market Expansion Sales Enablement Stakeholder Management
Payments & Fintech

I help technology companies build commercial structures that scale in Asia's most complex markets.
Sales is not just closing deals. It is building a repeatable way to take a product to market, and equipping teams to execute it with clarity and accountability.
I design GTM strategies, coach teams to think ROI-first, and translate market complexity into predictable revenue across fintech, payments, and regulated industries where long cycles and multi-stakeholder dynamics are the norm.
Experience &
Recognition
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Speaking: Keynote and panel speaker at Tech Sales Singapore, Money20/20, and MoneyLive on identity, fraud, and market trends. Host of executive roundtables.
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Mentoring: Mentor early-career sales professionals across APAC on commercial judgment, pipeline strategy, and career growth.
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Leadership: Active in Mastercard Women Leadership Network and Lean-In Circles, promoting inclusive leadership practice.
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Thought leadership: Advise startups and teams on scaling sales in regulated markets. Share reflections on sales and leadership on Substack.


Recent Insights
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